port , phone app and photo-sharing project were barred from using anzac .
the church of scientology and woolworths used it without permission .
they were reprimanded by the department of veteran affairs for using it .
but the afl and victoria bitter were permitted as they donated to the rsl .
penalties for misuse include 12 months imprisonment for serious breaches .
individuals could be fined $ 10,200 , while organisations face a $ 51,000 fine .